Most AI content is built for developers. The tutorials, the deep dives, the model comparisons, are useful if you’re building, less useful if you’re running a business and trying to figure out what AI actually means for your company.
That’s the gap Optimise is designed to fill. It’s a new YouTube channel producing practical, jargon-free content on AI adoption for business owners and CEOs, the people making decisions about AI, not the people writing the code.
We’re the sole sponsor. We believe the questions Optimise tackles, how to evaluate AI tools, how to build internal capability, how to avoid the traps most companies fall into, are exactly the questions our clients are working through. Backing content that addresses them directly is a natural fit for us.
That’s the gap Optimise is designed to fill. It’s a new YouTube channel producing practical, jargon-free content on AI adoption for business owners and CEOs, the people making decisions about AI, not the people writing the code.
We’re the sole sponsor. We believe the questions Optimise tackles, how to evaluate AI tools, how to build internal capability, how to avoid the traps most companies fall into, are exactly the questions our clients are working through. Backing content that addresses them directly is a natural fit for us.
The pilot episode is live now
This first video in the series, covers “How to be a truly AI-first company”. It’s the kind of clear, no-nonsense take we think more business leaders need access to.
New episodes drop weekly, with shorter clips published across LinkedIn and Instagram. If you want to follow along, subscribe to the Optimise channel and we’ll make sure you don’t miss what’s next.